What Is In It For Me?
What's in it for me? Fair question! And when I ask the question, the emphasis is on ME. Every marketing initiative you endeavor should have a compelling response to this question, but equally important is the method in which you answer. Is your answer personalized to the person who asked the question?
Most marketers know that personalization is powerful, but I think in a sea of information overload - it is essential! I've read somewhere that Americans are blasted with over 7,500 advertising messages per day. I don't want more messages, I want to know which message applies to me and will make a positive difference in my life… business… workflow… profitability… etc! I need a message that is laser focused to me and in a way that I can understand it. Where are the messages that stand out and are significant to me?
Why do some websites have explosive growth and others don't reach lift-off? The fastest growing websites like MySpace and YouTube are communicating with their prospects and clients in a way that allows the user to make it their own. My 10, 12 and 14 year old kids spend almost as much time organizing play lists for their music as they do actually listening to the music. My music became interactive when I mastered the air guitar.
So what do you need to do to make your message more personal, relevant and perhaps interactive? One word: DATA! Of course, the first place to look for the data is from your current clients. They hold the keys to past successes and failures. Who are they, why did they buy from your company, how often do they buy your services, how did they hear about you, how they contacted you, did they enjoy the product or service, did they receive service after the sale, and are they using the product… and on and on!
Having the answers to a series of key questions will provide an opportunity to see patterns and capture enough critical information to make future messages personal and significant to prospects and clients. The paramount point to reflect is by combining content that is both personal and interactive your target audience is empowered to meet their own needs. In other words they are choosing to buy for their reasons; they are not being cornered into a sale for your reasons.
What combination of features in Smart Designer X3 allows you to communicate ideas, concepts and themes in a custom and personal manner?
Customize a Template , create a virtual sample with the use of Product Blanks and create a personal Proposal Page for your prospects and clients.
Cha-ching!
